Zoko.io is a technology company that helps e-commerce businesses leverage WhatsApp for sales, marketing, and customer service operations. They provide solutions for handling sales interactions, marketing broadcasts, AI-powered automation, and analytics—all aimed at helping businesses scale their WhatsApp presence efficiently with limited human agents.
The Challenge
In June 2024, Zoko's founder Arjun Paul approached Aashish, the Founder of Gotomarketers with a specific challenge: customer retention. Through initial discussions, it became clear that Zoko's team lacked a streamlined process for documenting and publishing case studies that demonstrated their impact on existing customers. This gap was affecting their ability to showcase their value proposition and maintain customer relationships.
How did we jump in to solve the problem of generating case studies?
GoToMarketers proposed a comprehensive two-month project to create and publish 20 case studies across different formats (text, PDF).
1. Process Development:
Creating a structured approach for case study documentation
Establishing workflows between customer success, product, and engineering teams
Implementing data collection and validation procedures
Setting up consistent publishing standards across the website and LinkedIn
2. Project Execution:
Prioritizing case studies based on available data and strategic importance
Weekly delivery of three case studies in multiple formats
Close collaboration with Zoko's design team, marketing head, growth head, and engineering team
End-to-end ownership of stakeholder management and process execution
3. Quality Control:
Weekly validation sessions with Arjun
Engineering team verification of technical data
Consistent formatting across all platforms
Comprehensive coverage of key elements in each case study:
- Business context and challenges
- Specific Zoko features utilized
- Implementation timeline
- Impact metrics
- Customer decision factors
- Problem resolution details
20 case studies in 60 days
The project successfully delivered all 20 case studies within the two-month timeframe. These case studies now form a crucial part of Zoko's marketing assets, visible on both their website (zoko.io) and Arjun's LinkedIn profile. The consistent format and thorough documentation have created a valuable resource for demonstrating Zoko's impact on e-commerce businesses using WhatsApp.
This successful project exemplifies GoToMarketers' ability to function as a fractional marketing agency for technology companies, taking complete ownership of complex projects while maintaining flexibility and high standards in delivery.
