Project Overview

Client: Shashikiran Gopinath, Founder of Sacred Startups
Project Duration: 3 months (June-September 2024)
Event Date: September 2024
Format: Four-day virtual conference
Target Audience: Entrepreneurs, investors, healers, coaches, space owners, and design collectives

Project Context

The entrepreneurship ecosystem has evolved through three distinct phases over the past three decades:

1. The internet era

2. The consumption era

3. The emerging consciousness economy

This new phase integrates ancient wisdom, modern science, technology, and sacred geometry to address human inner world challenges. The Unconference aimed to catalyze global conversation around ventures being built in this space.

Project Timeline and Execution

Phase 1: Research and Speaker Curation (June-July 2024)

• Conducted comprehensive research to identify thought leaders from the US, India, UK, and Europe

• Curated speakers representing diverse fields: wearable technology, ancient wisdom applications, sacred geometry, healing therapies, fungi, food, nutrition, and modern psychotherapies

• Developed thematic frameworks for the four-day conference

• Finalized speaker commitments and session topics

Phase 2: Marketing and Promotion (July-August 2024)

• Developed comprehensive social media strategy across Instagram, Meta, LinkedIn, and Twitter

• Created targeted content highlighting conference themes, speakers, and potential outcomes

• Implemented paid advertising campaigns to reach global audiences

• Established lead generation mechanisms to capture RSVPs

• Achieved thousands of registrations from diverse global participants

Phase 3: Attendee Nurturing (August-Sept 2024)

• Implemented strategic communication plan to convert RSVPs to active participants

• Created personalized outreach explaining value propositions for different audience segments

• Developed educational content about the consciousness economy

• Maintained engagement through countdown communications

• Achieved 40% conversion rate from RSVPs to actual attendance

Phase 4: Operational Execution (September 2024)

• Established the virtual event platform and portal

• Ensured seamless user experience for attendees

• Managed technical aspects of the four-day conference

• Provided real-time support throughout the event

• Facilitated meaningful connections between participants

Key Performance Metrics

• Speakers Engaged: Multiple thought leaders across four continents

• RSVPs Generated: Thousands of registrations

• Attendance Rate: 40% of registered participants (significantly above industry average)

• Geographic Reach: Global participation spanning multiple countries

• Event Duration: Sustained engagement across four full days

Outcomes and Impact

1. Successfully introduced the concept of the consciousness economy to a global audience

2. Created networking opportunities between entrepreneurs, investors, and practitioners

3. Showcased innovative approaches to human-centered product development

4. Established Sacred Startups as a thought leader in the consciousness economy

5. Generated significant community engagement around consciousness-focused ventures

6. Created a foundation for future collaboration among participants